Scope: Brand Strategy and Positioning, Visual Identity, & Print
The Hickory Museum of Art Guild is holding their Angels of the Arts annual fund-raiser, for the 42nd year. They are requesting program invitations, indoor banners, and posters. The museum would like an original design to target a new and younger audience.
The idea was to give the angel human quality - the power of empathy. To illustrate such a powerful concept, an angel of compassion was digitally rendered and painted in Photoshop. Gold foil was used for the heart and part of its wings, followed by a dispersion of a colorful, water-color palette. The artwork relates to the Guild because their role is to protect the art foundation; therefore, they can understand the compassionate emotions that comes from fighting for love.
Multi-colored graphics were place on a textured black background for dramatic emphasis. The event description was then strategically laid out to complement the artwork. The artwork was modified to fit the specs for other required collateral.
Angels of the Arts poster design
Angel of the Arts post card invitation front and back design