Angels of the Arts

Scope: Brand Strategy and Positioning, Visual Identity, & Print


The Hickory Museum of Art Guild is holding their Angels of the Arts annual fund-raiser, for the 42nd year. They are requesting program invitations, indoor banners, and posters. The museum would like an original design to target a new and younger audience.


The idea was to give the angel human quality - the power of empathy. To illustrate such a powerful concept, an angel of compassion was digitally rendered and painted in Photoshop. Gold foil was used for the heart and part of its wings, followed by a dispersion of a colorful, water-color palette. The artwork relates to the Guild because their role is to protect the art foundation; therefore, they can understand the compassionate emotions that comes from fighting for love.


Multi-colored graphics were place on a textured black background for dramatic emphasis. The event description was then strategically laid out to complement the artwork. The artwork was modified to fit the specs for other required collateral.




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