Chernozem Infusion

Scope: Marketing Collateral, Packaging, & Print

 

Chernozem Infusion’s focus is cultivating superior quality white tea on the world’s best soil. The company operation is established in the Ukraine (the bread basket of Europe, known for its black soil – the richest of all soil).

 

The two naming conventions for both teas are “Needle in a Haystack” and “Flower of the Flock”. “Needle in a Haystack” is used to classify Silver Needle (the company’s finest white tea). The name is an idiom, which means an item that is very hard to locate. “Flower of the Flock” is the classification for the company’s second purest tea; the idiom meaning – the best thing in a group.

 

The branding is inspired by Ukraine. The deep burgundy color is pulled out from rich Ukrainian designs (like their traditional gourmets). The logo is a symmetrical tea leaf design based on Ukrainian patterns and embroidery. At the end of each tea leafs are circular elements that follows the example of Ukrainian architecture, which are carried throughout the logo, typography, and line work.

 

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