First Petal

Scope: Branding, Type Build-Up, Packaging, & Print


A fresh take on typography is needed to give floral industries a new identity. First Petal Perfumery is a perfume company in need of a typeface to represent their identity. As a result, First Petal alphabet build was exclusively created for the company. The typeface features petal-like serifs and floral counters. The classification of First Petal is decorative serif. The font is bold and is intended to grab reader’s attention.


Gray and lavender are combined into the pieces— to create a light, soft, and sensual atmosphere.

The whole type specimen is meant to be read as a whole; continuing a symmetrical visual on all the pages. The pages read: “First sense. First touch. First kiss. First love. You never forget your first”. The prose resembles a catchy slogan that sparks the feeling and memory of an unforgettable romance – like a classic perfume saga/commercial.




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