Objective: pay tribute to Herb Lubalin's life accomplishments by creating a brochure based on his vision and most prominent works. Herb Lubalin is notably recognized for his expressive typography and minimal color palette, which motivated the vision for the brochure.
Lubalin favored simple and functional designs rather than complicated designs. To carry his style into a pleasing composition, the rule of thirds was used to divide the content vertically and horizontally – keeping the composition clean.
Lubalin’s work aesthetic is replicated into a purposeful layout by arranging a continuous line of imagery, using limited color palette, and repeating numerical typography throughout the brochure.