Sweet Venture Food Truck

Scope: Branding, Marketing Collateral, Product Design, Packaging, & Vehicle Wrap


Sweet Venture is a food truck business that focuses on desserts that incorporates all six taste receptors (sour, sweet, savory, bitter, spicy, and salty). The company aesthetic is whimsical with a modern touch. Since Sweet Venture values originality and imagination, the plan is to base their logo around their concept of taking a customer’s palate on a sweet adventure.


A whimsical theme of flying hot air balloon and candy explosion was concepted for the company’s branding. To produce a fun and exciting venue – bright primary colors were worked into the branding. The logo inspired the mother pattern “Sweet blast”, which determined the scheme for all the other patterns.


All the packaging, door menu, and stickers were created using designs from the established logo, branding, and patterns.



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